Traditional home-selling methods can lead to accumulating days on market, public price reductions, and missed buyer opportunities. The Compass 3‑Phased Marketing Strategy is a smarter approach, designed to test pricing, generate early demand, and maximize your home’s value.
Phase 1 — Validate Pricing
Start by pre‑marketing your home as a Compass Private Exclusive within our network of top Compass agents and their serious clients. Gather honest feedback on pricing and make adjustments before going public – without being exposed to negative metrics that impact your home's value.
Phase 2 — Generate Early Demand
Publicly launch your home on compass.com as a Compass Coming Soon to build buyer anticipation and interest, while staying protected from days on market and price‑drop history.
I’ll share key engagement insights on your listing, and all inquiries will come directly to me – rather than other agents who may prioritize their listings.
Phase 3 — Launch Your Listing on All Public Websites
Backed by a validated pricing strategy and early demand, your home is positioned for an efficient, lucrative sale – delivering the best possible outcome when it's live across all public websites.
RESULTS
A Compass internal study analyzed our 2024 sell‑side transactions that were pre‑marketed as a Compass Private Exclusive and/or a Compass Coming Soon before going active on the MLS. Compass listings that were pre‑marketed:
Were associated with a 2.9 % higher average close price¹.
Received an accepted offer 20 % or 8 days faster on average once active on the MLS².
Created value for homeowners as ~30 % fewer listings on average had a price drop once active on the MLS².
Still unsure if it’s the right time to sell?
With Compass' proprietary Make Me Sell feature, you can test the market without officially listing your home. Simply set your aspirational Make Me Sell price, and we'll gauge potential interest – without the need to put your home on the market.
Your price will be entered into our private Compass database, visible only to Compass agents. If a serious buyer is looking for a property like yours, we'll let you know.
Partnering with me also gives you access to Compass One – our integrated dashboard where we can collaborate through each phase of the listing strategy, monitor the market and engagement insights, and stay on top of your transaction. With all the moving parts in one place, you can minimize the stress of the selling process, giving you clarity and confidence at every turn. That's the Compass Advantage.